There are many big brands in the world, and each is unique in its way. The biggest brands include Apple, Coca-Cola, Colgate, Google, IBM, Microsoft, Nike, and Samsung. Each of these companies has a rich history and a loyal following.
Two stand out the most among these brands for their unique marketing strategies. These two are Colgate and Coca-Cola. Learning their marketing strategies and what makes them so great is essential for your next marketing campaign. Here’s what you need to know about Colgate and Coca-cola’s diverse but effective marketing strategies.
Logo
Let’s start with both of the companies’ logos. Colgate’s logo is a simple red and white shield with a brush in the middle. The simplicity of the logo makes it easy to remember and recall.
Coca-Cola’s logo is one of the most famous logos in the world. It’s a red and white cursive letter C with a blue line running through the center. This logo is so well known that people often call all carbonated drinks “Cokes.”
Packaging
Both Colgate and Coca-Cola have very iconic packaging. Colgate’s packaging is primarily red and white, with its logo prominently displayed on the front. Some products may change the color scheme of these but still retain the same design. This makes it easier to distinguish when compared to other brands. Furthermore, the packaging is simple but effective in getting its message across.
Coca-Cola takes a different approach with its packaging. They use various colors, designs, and fonts on their packaging. This makes it harder to distinguish one product from another. However, this also allows them to appeal to a broader audience. They also use slogans and images that are easily recognizable.
The logos themselves already show what kind of logo you need to make for your brand. A simple, memorable logo is always the best option. As for packaging, it’s essential to use colors and designs that will appeal to your target market. If you can’t decide on a design, it might be helpful to research what other brands are doing.
Office
Big brands have well-designed offices, which goes the same for these two brands. Colgate’s office is modern and sleek, with white walls and plenty of natural light. The office is meant to convey a sense of cleanliness and professionalism.
Coca-Cola takes a more fun approach with its office design. There are bright colors everywhere and Coca-Cola memorabilia scattered throughout the office. This gives employees a sense of being part of a more prominent family. It also helps to create a positive brand image for customers.
Both offices are designed to reflect the brands themselves. If you’re looking to design your own office, it’s important to keep your brand in mind. Don’t be afraid to make a loan, either. There are many affordable mortgage refinancing options right now available to small businesses. This makes it possible for you to get your own office for your company.
Digital Marketing
This is where both brands diverge a little. Colgate pays more attention to content marketing, while Coca-Cola puts more effort into product management. Let’s take a look at both of these strategies.
Content Marketing
Colgate spent two billion dollars on their marketing, and a decent chunk of that goes into the content they make. This investment is a worthwhile one if you’ve seen some of their blog posts.
Colgate spent a lot of time developing a content strategy that works well for them. They have a blog where they post articles about dental care, their products, and more. They also use social media to share this content, as well as to engage with their followers. This helps to create a connection with their customers and keeps them updated on the latest news.
Product Management
Coca-Cola takes a slightly different approach. They focus mainly on product management. This means that they release new products often and make sure that their branding is consistent across all platforms. They also use social media to promote their products, but they don’t focus as much on content marketing.
They have spent a lot more on their advertisements. Much like Colgate, they’ve spent about two billion dollars on their marketing, and most of it went into advertising.
Among the two, Colgate’s content marketing stands out more. This is because they’ve put in the effort to produce high-quality content that their customers will appreciate. They also use social media to engage with their followers, which helps to create a connection with them. Coca-Cola, on the other hand, focuses mainly on product management. While their products are well-branded, their content marketing could use some improvement.
In the end, both brands have strengths and weaknesses when it comes to digital marketing. Following which one stands out for you will have the most value.
