User-friendliness should always be a key consideration when it comes to website design. After all, if people can’t easily navigate your website, they’re not going to stick around for long. Trusted web design companies outline some important factors that make a website user-friendly.
Ease of Navigation
Your website should be easy to navigate, with clear menus and links. If people can’t find what they’re looking for, they’ll quickly get frustrated and leave. The design should be clean and uncluttered, with a consistent layout throughout the website. The layout and design of your website are also important. It should be easy to read, with plenty of white space and readable fonts. The colors should be muted and calming, not too bright or flashy.
Great Color Scheme
One of the easiest ways to make your website more user-friendly is to choose a great color scheme. Colors can have a huge impact on mood and emotions, so it’s important to choose colors that appeal to your target audience. You should also avoid using too many colors, as this can confuse users.
Buttons and Links That Work
Your links and buttons should work every time, so there’s no excuse for broken links. Users will quickly get frustrated if a button doesn’t do what it says on the tin. In addition to making sure that all of your links work properly, it’s also important that you use phrasing that makes sense. You should also use the right type of button for your needs. For example, a “Buy Now” button would be great if you’re selling a product. If you want users to subscribe to an email newsletter, providing a big button that says “Subscribe” will work better than text links.
Clarity of Purpose
Your website should have a clear purpose, and every page should serve a specific function. If users are unclear about what your website is all about, they’re not going to stick around for long. Make it easy for users to find what they’re looking for. The home page should clearly state what your website is about, and the menu should list all the main sections.
Browser Compatibility
Another important factor to consider is browser compatibility. Your website should be compatible with all the major browsers, including Internet Explorer, Firefox, Chrome, and Safari. If it’s not, you’ll lose a lot of traffic, as people won’t be able to view your website properly.
Engaging Content That is Easy to Scan
Your website should also have engaging content that is easy to scan. The text should be short and to the point, with plenty of headings and sub-headings to break up the text. The content should also be updated regularly, so people know that you’re keeping your website fresh.
Mobile-Optimized
More people are accessing the web via their mobile devices, so your website must be user-friendly and mobile-friendly. This means that the design should be responsive, and it should work just as well on a smartphone or tablet as it does on a traditional computer screen.
Well-Presented Information
Your website should present information clearly and concisely. This means it should be easy to read, with text in easily digestible paragraphs. It also needs to be well-presented, with plenty of white space around the text and graphics. If your website is cluttered or cramped, people won’t enjoy browsing through it.
Quick Loading Times
Another factor that will affect the user-friendliness of your website is loading times. If you have a slow loading time, people won’t want to wait around for it to load, and they’ll go somewhere else instead. You can improve your site’s load speed by adding a caching plugin or upgrading your hosting package.
Scalability and Flexibility
Another important consideration is scalability and flexibility. Your website should grow with your business, so choose a hosting plan that provides you with plenty of headroom for the future. It should also be mobile-friendly and responsive, accommodating more traffic as time goes by.
Excellent Error Handling
Many users will expect your website to be free from errors, so you need to have a solid plan in place for when things go wrong. Make it easy for people to get in touch with you and offer support and troubleshooting tips where possible.
Forms That Work Well
One of the most important factors to consider is forms. If you have a lot of forms on your site, they need to work well and function properly. You should test them out to ensure that they’re easy for people to use. If you get a lot of people having problems filling in the forms, you might want to consider simplifying them or redesigning them completely.
A user-friendly website is a key part of your business’s digital marketing strategy. Make sure that you consider all the factors above before designing your website. It’s also important to test it thoroughly once it’s been completed to ensure no problems.
