Marketing Strategies

Marketing Beyond Numbers: Forging Meaningful Connections With Customers

Generally, when you hear about marketing, you think about advertisements, discount promotions, and hosting events. These aim to increase traffic, get leads, and create brand awareness. And if you are already employing these strategies, you are doing good. However, there is one aspect of marketing that you might not be giving enough attention to. This

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empty swimming pool

Swimming Pool Installation Business: the Yays and Nays

Before going ahead with your plans to launch your own swimming pool installation business for residential homeowners, it pays to think as they do. Having a swimming pool installed in a residential property is a significant investment. Therefore, you should find out whether or not homeowners are still, so to speak, diving into signing job

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Co-working space

Maximize Your Home’s Land Area by Building a Coworking Space

The American entrepreneurial spirit is standing strong even against the COVID-19 pandemic. The U.S. Census Bureau reports that while the applications for new businesses decreased in the first three months of the health crisis from March to May 2020, these spiked in June to a record high from January 2019. In July 2020, it hit

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eco-friendly

Ditch the Guilt: Adopt Eco-Friendly Practices for Your Retail Business

Now more than ever, there is a glaring need to maximize efforts to save the environment. It can start from individual choices like rejecting single-use plastics and shifting to eco-friendly alternatives. However, there is also a need to call out big corporations and clamor for government policies to make significant changes. The Greenhouse Problem and

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business people huddling

Inspiration in Action: How Businesses Are Changing Lives for the Better

Your business is essential not only to you and your employees but also to the local community that you serve. That’s because the role of businesses in community building is an important one. With the power of your business, you can make a positive change in other people’s lives within your community. There are many

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