Marketing Strategies

Running and maintaining a business is expensive, especially when you’re managing a company fleet. With high fuel prices and vehicle costs, it’s easy to see why many companies invest millions in vehicle maintenance alone — and required expenses are continually growing. Here are seven ways to keep your company vehicle maintenance costs low and keep […]

Many people say there’s no scarcity of anything. We have too many of all the things we need. That results in a surplus that needs to be repackaged into something new and interesting. Something consumers will want to buy. Consider water. If you think about it, bottled water sounds like a product that has no

One of the most challenging yet most crucial parts that can make or break a business is gathering customers. Without people loving, or at the very least, knowing about your product, your business will never take flight. That’s why entrepreneurs spend a considerable amount of money on marketing strategies. If you’ve ever seen videos, images,

On one end, it’s tough to set up a business when everything’s topsy-turvy. In fact, many industries are reeling right now. Every entrepreneur worth his name in salt will have to adjust to the call of the times. Not following protocols in your manufacturing plant can mean the government could close down your operations if

High turnover rate is a common problem in startup businesses. In 2019, the failure rate of startups was 90 percent. And this may be a reason why employees leave startups often. The uncertainty may scare employees away. The problem with startup turnover may even be worse in 2021 since an influx of turnover is expected.

COVID-19 spared no one. Even the super-rich had to make abrupt changes in their businesses to keep them running. But of course, lower-income groups were hit harder, including the veterans. At the beginning of 2020, the veteran unemployment rate was 3.5%. Then came COVID-19 and the rate shot up to 6.4%. A closer inspection revealed that

There are so many reasons anyone would want to be a business owner. One of them could say that you want to live a life where you are financially independent. You want to be able to live the lifestyle you’ve always wanted for yourself and your family. You want to follow your passion and your

Some aspiring entrepreneurs think that the ultimate goal is to gain profit. It is true that it is reassuring and fulfilling to see your business in the green. But, one must understand that gaining profit is only a by-product. What you must aim for is business growth, and if possible, longevity. It might be too

According to the American Senior Communities, individuals aged 65 and over often face balance issues, cognitive decline, and osteoporosis. However, they are not the only ones suffering from these. A considerable number of people with disabilities also experience them. One of the biggest challenges they are facing is the lack of accessibility to essential services and

So you have a new product. You believe it has the potential to excite your existing customers and attract new ones. You poured considerable resources into its creation, and you’re betting your whole enterprise on its success. However, success will not come simply because your product is excellent. The first order of business is letting