Marketing Strategies

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Business Finance: Saving Money in Your First Year

The financial realities of running a business can be harsh for many entrepreneurs, especially startups. In fact, many small business owners admitted that they’d spent more than twice their initial expectations in their first year. There could be dozens of reasons why this kind of mishap happens, but generally, it’s due to taking financial missteps, […]

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Restructuring Post-COVID-19 Healthcare Workspaces

As standard procedure, the pharmaceutical sector has always had painstaking rules and guidelines to avoid cross-contamination and produce accurate results. However, the COVID-19 pandemic has put an even larger emphasis on such safety and sanitary practices. Aside from more stringent laboratory practices to avoid infections and virus spread within these spaces, significant reorganization must occur

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Maintaining Business Continuity Through Disaster Management

It’s not a surprise that businesses have to face different problems and issues throughout their daily operations. Whether it’s looking for ways to expand your business, reeling in more customers, looking for an advantage over competitors, keeping your facilities in pristine condition, or simply addressing employee-related issues, many businesses want to ensure that there is

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Growing Your Business During a Difficult Situation

Small businesses around the country experienced losses when the pandemic started. The health crisis even forced many businesses to close permanently. But some were able to cope with the situation and continued to offer their products and services in the market. They survived since they went online to connect with their customers who also started

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Is Your Business Ready for Franchising: What You Need to Know

Franchising is another excellent form of business expansion. Unlike when you branch out, where you have to invest in a new location, franchisees do all the work. They are highly motivated to perform well, fostering faster growth for a franchisor’s business. There are about 773,603 franchise establishments in the U.S., according to the 2019 Statista data.

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Introducing Self-defense to Corporate Training Programs

Businesses shell out a significant amount of their regular budget to market products and services to various audiences. Marketing strategies reach out externally: tapping into markets that are potential customers to boost sales. But one often neglected strategy requires looking inside company structures, and that is paying attention to employees. Having a satisfied employee base

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Profit in Catering: How to Start Your Own Online Catering Business This Pandemic

Many traditional food businesses have closed as a result of harsh quarantine lockdowns in many states. These businesses have failed to survive due to the lack of sales. But it wasn’t entirely their fault because no one knew this would happen. Food sales have plummeted by a staggering $240 billion, and millions of people in the

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