Marketing Strategies

We have come a long way when it comes to recycling, but there’s still much work to be done. As a contributing member of society, it’s your responsibility to understand why proper waste management matters. Just being mindful of the sheer amount of waste we produce daily can help our community become cleaner and safer […]

Entrepreneurs and venture capitalists should diversify their business options. The sudden outbreak of the global pandemic made the investment market extremely volatile. Countless industries and sectors were severely affected by unfortunate circumstances. Some businesses, on the other hand, are expected to flourish in the post-pandemic era. Taking these particular ventures into consideration will undoubtedly reap

Experts project that the global skincare industry will grow by $716 billion when 2025 rolls around. Unsurprisingly, the skincare market saw a transition in demand from an older demographic to a much younger customer base in the past few years. If you have a passion for skincare and thinking of ways to earn money from

Becoming an entrepreneur is a great ambition, and running a business can be a major achievement. This is especially so when you plan to do it from home. A lot of businesses started in humble origins, and they succeeded. But it is not going to be easy. While the basics of running a business are

When it comes to learning lessons from some of the world’s most successful startups, there is no shortage of wisdom and how-tos. Even if the business you’re planning to launch is smaller in scale, there is so much insight to gain from how larger startups got their brands off the ground. If you’re thinking of

Much like every industry around the world, the marketing industry shifted drastically during the COVID-19 pandemic. The industry didn’t necessarily suffer as much as other industries such as the restaurant and tourism industries. But the circumstances caused by the pandemic pushed the marketing industry to innovate and adapt to ensure its survival during these trying

When it comes to business services, there is always room for market growth. If you have the right idea and proper execution, your new business will survive and thrive in the industry. Here are six interesting options you could look into. Food Storage and Delivery Over the past few months, several pharmaceutical companies have started

Your business isn’t going to last forever. You’ll eventually have to retire and leave your business to another person. In some situations, an unfortunate event might happen that will force you to close your business down. Whatever the reason might be, your business will eventually have to go. The expected life span of a small business

The business world is no longer what it was a few decades ago. Consumers are harder to please due to their ever-changing needs. Startups fail to keep up with household brands due to the lack of resources and brand awareness. A thriving business now won’t guarantee success in the future. What can small business owners do,

While millennials still hold much of the consumer power today, there’s a new generation that experts believe will eventually take over: the Z generation. These people born in 1997 and 2012 or 2015 now have a consumer spending ability of at least $140 billion. They can also heavily influence their parents and friends on their