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The Landscape of New Businesses in the New Normal

The pandemic proved to be a tough storm to navigate for both more prominent and smaller-scale businesses. Companies across various business sectors took significant hits to their bottom lines as the lockdowns affected the business model’s essential workforce, management, and logistic aspects. As we begin to settle into the new normal and see the world begin to open up again, we’re also seeing just how creative businesses can get to keep serving their consumers. Digitalization, automation, e-commerce, and technological integration are just some key factors companies have taken into consideration to stay afloat amidst the pandemic and remain competitive in the new normal.

While some deem the business landscape to continue to be rocky waters even in the new normal, the opportunities for new businesses tailored explicitly to the current market’s demands continue to grow. As traditional companies pivot business models to adapt, new companies who start out at a technological and market advantage from the get-go are also gaining positive results. Going into business in the new normal can be a worthwhile endeavor so long as you’ve done your due diligence in the industry you’re looking to enter. Wildcard initiatives, smart management practices, and creative business practices have proven to cope well with the new consumer behaviors brought by the pandemic. The consumer market’s demands and behavioral patterns are at the heart of new and exciting business ventures.


Perhaps the most prominent thought on most people’s minds in the new normal is a renewed focus on their overall health. App developers have garnered popularity with the rise of telemedicine or telehealth applications geared to virtual connect patients with their doctors from the comfort of their own homes. App developers worldwide continue to improve and build upon initial app services to come up with a comprehensive health app for the market. Fitness has also been in the spotlight as gyms and trainers move to provide virtual training sessions or one-on-one at-home sessions to those who aren’t quite ready to be in a public space again physically. Natural supplements and vitamins have also been the talk of the town as consumers look at more holistic practices and products to improve their health. Herbal tincture manufacturing continues to increase in popularity as both start-ups and known brands develop herbal products to supply the market’s growing demand.

person learning online


Children, teenagers, and young adults have had to adjust to the changes in the educational system worldwide. Remote or virtual learning has been the most prominent solution engaged by schools to continue to reach students while allowing them to stay in the safety of their homes. The rapid abundance of strictly virtual schools is particularly interesting about the educational industry in the new normal. While this isn’t something new for colleges and higher education, it certainly wasn’t something widely done with the younger students. So much of learning at a younger age comes with socialization in the classroom set up that traditional schools never thought to disrupt the status quo. However, as the health and safety protocols continue to change at the drop of a dime, we see more and more online learning programs develop. The educational field for young professionals has also seen a significant increase in online course offerings. From remote management courses to an in-depth guide for digital marketing, industry professionals partner up with schools to provide further education that equips young professionals with the tools needed to navigate the new normal.

Marketing and Advertising

Suffice it to say that when consumer behaviors go through a drastic change, so will the marketing and advertising landscape. The pandemic has significantly affected the traditional avenues of reaching consumers through advertising such as TV commercials, print ads, billboards, and radio. Remote working, increased child care needs, and e-commerce are all vital factors to consider for a revamped advertising campaign in the new normal. Statistics show that consumers are on their mobile phone screens more than any other device in the new normal. Mobile layout-friendly ads and smooth user interfaces for online platforms have provided an opportunity for programmers and advertising agencies to add unique specialties into their repertoire. There are now agencies that strictly offer you digital marketing campaigns for your brand that concentrate on social media analytics and listening, search engine optimization, digital campaigns, and audience engagement tactics.

Establishing a new business in any of these industries in such unpredictable times can certainly be challenging. However, the market also shows exceptionally good reception to products and services made with the pandemic in mind. Whichever industry you choose to go into, proper market research and comprehensive analysis of your competitors in the current status will guide you in the gaps present in the current market you can utilize to your advantage.

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