Marketing Strategies

A newly launched beauty brand faces tough challenges in keeping itself distinct from competitors, especially in today’s beauty landscape. The $532-billion industry may have been, as all industries have been, adversely affected by the COVID-19 pandemic, but it has proven its resilience through the years. The pandemic has all but emphasized the race towards product […]

Running a business turns you into a professional juggler. You do many things at once. And for you not to lose focus and momentum, you need specific skill sets. One of the top requirements that a leader needs to shepherd his or her team toward success is unrivaled communication skills. It is safe to say that

With every successful product comes an equally successful marketing campaign. After all, many customer’s first interactions with a brand or a company are through their ad campaigns. The importance of good marketing for a business to succeed cannot be underestimated: it’s what makes people interested in your product, and it’s what gets people to enter

We are barely done with the first quarter of the year. That means Christmas is still months away. Still, if you are the type who likes preparing early, there is no stopping you from putting in gear your events committee. As they say, early birds catch the worm. Here the worm you are eyeing is

Starting a new business is one of the most rewarding experiences any person can have. It is an adventure filled with excitement and new possibilities. But there are also risks to consider and important decisions to be made. For entrepreneurs to minimize these risks, they should take into account three important factors. They are due

Every year, hundreds, if not thousands, of start-up companies are opened. Yet, not every one of those succeeds. Of course, there are multiple factors involved and singling out one reason why start-ups fail is a narrow way of looking at the bigger picture. But what makes a start-up company successful, and what does it take

People who bought new homes when interest rates were low may consider buying furniture for their new property. While they can buy old furniture to save money, the current situation has seen lower prices for furniture when stores shifted to online sales to save on maintaining a physical store. This is just one of the many trends