Marketing Strategies

Laptops fill the coffee shop tables as much as coffee mugs do. Yet there’s one laptop that catches your eye. This one’s colorful, filled with stickers of popular logos, and quotes you remember hearing before. Your eyes are immediately directed to the largest sign, “We were on a break!” from that hit TV show. Chances […]

Have you ever just had a bad feeling out of nowhere? That sudden sickening of the stomach or maybe a cold shiver up your spine right before something big happens? Yeah, that’s called your gut feeling and instincts kicking into overdrive. It’s registering a thought, idea, or event way before your brain can even process

Times like this current pandemic are uncertain, and things are happening right now that never happened before. There has never been a time when businesses came under attack from an unseen enemy: the virus. There has also never been a time when more employees could work from the safety of their homes. Some companies may

Have you ever found yourself at a loss when starting your business? It’s like you know how to do this one aspect and create amazing outputs, but with the rest? You keep drawing a blank. That’s a normal occurrence because no person can handle all the functions of a business by themselves. That’s why business

Mergers and acquisitions (M&A) are done to join two companies and stimulate growth, gain competitive advantages, impact supply chains, and increase market share. When done right, a merger can catalyze the growth of the new entity, opening up more doors and increasing revenues significantly. But when critical mistakes are made, mergers and acquisitions can lead

Just because you’re running a small business doesn’t mean you have fewer responsibilities than a large company’s CEO. In fact, it’s even more difficult. You’re constantly putting out fires left and right, and most of your time is dedicated to business survival. You also don’t have an army of executives and consultants at your beck

Most people get intimidated when it comes to investing. Some also have the incorrect notion that investing is only for the rich. There are many investment options that you can choose from, that it can be overwhelming at times. Of course, there is the fear of choosing the wrong investment. Investments can help you grow

It is a common dilemma in the business world why a company may choose to hire an expensive consultant rather than solve their issues in-house. When companies hire consultant groups, it is often a form of investment, where they consider the viability of the amount they are to spend compared to the expected revenue. When

Regardless of what anyone tells you, don’t believe them when they said running a business is cheap and easy. It’s not. Even the most successful businessmen will tell you that managing a successful business is hard work. You have to commit to it, and you have to be ready to sacrifice your personal times and